College research is vague, secondhand, built on assumptions, and overwhelming. That's not your fault. The data was never in your hands.
Now it is. All of it, in one place.
Decide with confidence, on facts you finally have access to.
The problem
Before investing $150,000 in a stock, you'd check six things. For college, almost nobody does, because the numbers are buried in federal databases, college filings and employment surveys, written for researchers. Nobody hands them to you.
The entire college industry is paid to get your kid in.
Nobody is paid to keep them from moving back into your basement.
Test prep, applications, counselors, rankings: all are about admissions. Nothing about projected outcomes: jobs, salaries, loan costs, or the year the degree pays for itself.
One year after graduation
1 in 7
college degrees pay their grads less, on average, than a barista earns.
Outcomes don't matter until they really matter.
By then, the check has cleared.
College is an investment. We show it to you like one.
What you get
Plus the studies nobody else bothered to do. Before you commit four years and six figures, not after.
Sticker price, net price at your income, who pays full price, your odds of merit money, and the out-of-state discounts most families never hear about.
Earnings by school and by major, the year the degree breaks even, the return on the whole investment, and how exposed the jobs it leads to are to AI.
How much early decision changes the odds, who gets off the waitlist, the test scores, the essays, and your student's application workload month by month.
Every date, to-do and acronym, FAFSA to CSS to SAI, in plain English. The system was built to confuse families. This is the translation.
The data is the raw material. The studies are the point.
You become the most data-educated, about-to-write-a-college-tuition-check parent around.
Everything. Well, almost.*
Not an 864-page guidebook. Not 100,000 web pages.
Built for parents
Four tools that turn the data into insight, so you can make the most informed decision possible.
Which money to spend, in what order, semester by semester.
Every aid offer, translated into what you'll actually pay.
Your student ranks their schools on their own criteria.
One PDF for every conversation that matters.
What it's built on
Exhaustive, comprehensive, and growing all the time.
